Professional Summary

Senior Visual Storyteller | Creative Lead | 30 Years of Expertise

30 Years. One Lens. Infinite Stories.

I am a master-level visual storyteller with three decades of experience at the forefront of global media production. My career has spanned the full evolution of the industry—from the disciplined foundations of terrestrial broadcast and military film units to the high-stakes world of prestige editorial photography and the agile pace of digital startups.

For 16 years, I served as an Executive Photographer for SPH Magazines in Singapore, where I specialised in fashion, beauty, portrait, food, product, and interior imagery. My work has always been about more than just a beautiful frame; it is about translating complex editorial concepts into visual narratives that resonate.

The “Owner-Mindset” Advantage What sets me apart is my recent chapter as a business owner in regional New South Wales. Successfully co-owning and operating a business in Australia sharpened my commercial acumen and leadership. I don’t just see through the lens; I see the ROI, the budget, and the strategic purpose behind every asset. I bring a “partner mindset” to every project, ensuring that visual excellence always serves a clear business goal.

Technical Mastery From broadcast-standard multi-camera setups to medium-format systems like Phase One and Hasselblad, my technical foundation is deep. I am equally at home directing a multi-camera video shoot as I am executing a solo high-fashion editorial.

Based in Melbourne, Victoria, I am available for senior creative roles and high-end production projects.